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Coverage

Subscriptions

South Korea — Act on Consumer Protection in Electronic Commerce

NationalKRDerived or secondary source

Republic of Korea

Rule id
subscription.kr-ecommerce
Version
1.0.0
In force from
July 1, 2002
Last read against its sources
August 5, 2026
Countries bound
South Korea

In plain language

What this regime says.

Korea gives a seven-day no-reason withdrawal right for anything bought electronically, and has legislated specifically against subscription dark patterns — including cancellation flows made harder than signup flows.

Who is covered

Consumers buying from sellers subject to the Korean electronic-commerce statute.

What you get

Withdrawal within seven days, and a prohibited-practice complaint to the KFTC where the cancellation was obstructed.

Where claims go wrong

  • Letting the seven days run while negotiating with customer service.
  • Treating an obstructed cancellation as bad service rather than as a prohibited practice.

Authority

Every citation,
with its pinpoint.

A claim that cites “EU law” gets filed. A claim that cites Article 7(1)(c) gets answered. These are the exact coordinates this entry rests on.
  1. 전자상거래 등에서의 소비자보호에 관한 법률 (Act on the Consumer Protection in Electronic Commerce)Act on the Consumer Protection in Electronic Commerce, etc. of the Republic of Koreathe consumer's right to withdraw a subscription for goods or services purchased electronically

Sources

Where a figure is indexed, converted or published by a regulator rather than fixed in the instrument, the provenance is recorded separately. Anything marked as a modelled estimate is exactly that — a model, not a statutory number.

What it imposes

Clocks, defences and the ladder.

A rule module builds these while it evaluates, because a limitation period depends on which forum is open to you. What follows is the structure this regime produces — deliberately with no dates and no figures, because those belong to your facts rather than to the law.

The clocks it starts

  • Republic of Korea: withdrawal window (7 days)The Act gives a consumer seven days to withdraw a subscription for goods or services bought electronically, without giving a reason and without a penalty. Where the seller did not give the required contractual information, or obstructed the withdrawal, the period runs from when the obstruction ended or the information was supplied instead. It reaches: goods and services bought through electronic commerce or mail order from a Korean seller, running from the date of the contract or, for goods, from delivery.Act on the Consumer Protection in Electronic Commerce — withdrawal of subscriptionFiling window
  • General civil limitation period (varies — check locally)Limitation periods for consumer contract claims in the countries in this file range from about one year to ten and are not something we state per country. Two years is shown as a prompt to check, not as the law. A continuing course of charges usually restarts the clock, so a subscription still billing is rarely out of time.Limitation period

What it entitles you to, beyond money

  • Cancellation, effective from the date of your noticeSend a dated written cancellation naming the account, the subscription and the date you want it to end, and keep the proof. Say in terms that any further charge is unauthorised — that sentence is what turns the next debit into a payment dispute you can win without arguing about the subscription at all.the consumer's right to withdraw a subscription for goods or services purchased electronically
  • Revocation of the payment authority with your bankDo not rely on the merchant to stop billing. Tell the card issuer or bank to cancel the recurring authority and to block further authorisations from that merchant descriptor. This works even where the merchant is unresponsive and even where it is abroad.

What the other side will say

Each of these is a refusal this regime lets a counterparty attempt, paired with the answer to it. Reading them before you write is worth more than any amount of polish on the letter itself.

"You agreed to the terms, which set out the renewal"

high likelihood

The trader points at a terms page or a single acceptance checkbox at signup.

What answers it

Acceptance of general terms is not the same as informed consent to an automatic renewal, and in most of these jurisdictions the renewal term has to be presented clearly and close to the point of consent rather than behind a link. Ask the trader to produce the actual screen you were shown, with the date. If it produces today's checkout flow rather than the one in force when you signed up, say so.

전자상거래 등에서의 소비자보호에 관한 법률 (Act on the Consumer Protection in Electronic Commerce) — the consumer's right to withdraw a subscription for goods or services purchased electronically

"Cancellation has to be done by telephone"

high likelihood

The trader accepts online signups and insists on a phone call, a physical letter or an in-person visit to cancel.

What answers it

Even without a dedicated rule requiring symmetric cancellation, a cancellation process designed to be materially harder than the signup is capable of being an unfair or misleading practice, and it is treated as one by regulators across this region. Separately, and more usefully, you do not need the trader's cooperation to stop the money: revoke the payment authority at the bank.

전자상거래 등에서의 소비자보호에 관한 법률 (Act on the Consumer Protection in Electronic Commerce) — the consumer's right to withdraw a subscription for goods or services purchased electronically

"You have to give a notice period, so the next charge stands"

medium likelihood

The trader accepts the cancellation but insists on a further billing cycle under a notice clause buried in the terms.

What answers it

Ask for the clause, by number, and ask when and how it was brought to your attention. A notice period that was not clearly disclosed before you contracted is vulnerable as an unfair term in most of these jurisdictions, and a notice period longer than the billing cycle itself is vulnerable almost everywhere. Pay nothing pending the answer and revoke the payment authority.

"We are established abroad, so your consumer law does not apply"

medium likelihood

The trader is incorporated elsewhere and says the contract is governed by the law of its own seat.

What answers it

A choice-of-law clause in a consumer contract does not usually deprive a consumer of the protection of the mandatory rules of the country they live in, and a trader that directs its activities at consumers in a country generally answers to that country's consumer regulator. Say where you live, say that you contracted from there, and copy the regulator named in this result. Meanwhile the payment route works regardless of governing law.

Where to take it next

  1. Written cancellation and refund demand to the traderOne document: cancel, demand refund of anything taken after your first cancellation attempt, cite the instrument named in this result, and give a short deadline. Ask for written confirmation of the cancellation date — that document is what every later step needs.Claim directtypically 14 days
  2. Card dispute for the post-cancellation chargesRun this in parallel rather than afterwards. Scheme dispute windows are commonly 120 days from the charge, which is shorter than any consumer-protection route, and a reversal obtained here does not prejudice the rest of the claim.Claim directtypically 45 days
  3. The Korea Fair Trade Commission, and the Korea Consumer Agency (1372)The KFTC enforces the electronic-commerce statute against sellers. The Korea Consumer Agency runs the 1372 counselling centre and a free consumer dispute mediation committee that produces settlements in individual cases. It will take your individual complaint, so file it as one: the merchant, the dates, the amounts, and what you want.Regulatortypically 60 daysofficial page

Documents

What this regime can produce.

Every one of these is a document you send yourself, in your own name. Duesday never writes to anybody on your behalf and is never anyone’s agent.

The same claim type elsewhere

EU Consumer Rights Directive — withdrawal, order-button and inertia-selling rulesEUSupranational30 countriesDirective 2011/83/EU (Consumer Rights Directive)Confidence: highNorway — Angrerettloven right of withdrawalNONationalNorwayLov om opplysningsplikt og angrerett (angrerettloven), LOV-2014-06-20-27Confidence: highRussia — Consumer Rights Protection Law arts. 26.1 and 32RUNationalRussiaЗакон РФ от 07.02.1992 № 2300-1 «О защите прав потребителей», ст. 32Confidence: mediumSwitzerland — Code of Obligations right of revocation (and the online gap)CHNationalSwitzerlandSwiss Code of Obligations, arts. 40a–40fConfidence: mediumTürkiye — Law 6502 distance contracts and the Subscription Contracts RegulationTRNationalTürkiyeTüketicinin Korunması Hakkında Kanun No. 6502, arts. 48 and 52Confidence: mediumUK Consumer Contracts Regulations 2013 (and the not-yet-commenced DMCCA subscription regime)GBNationalUnited KingdomConsumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (SI 2013/3134)Confidence: highCalifornia Automatic Renewal Law (Bus. & Prof. Code §§ 17600-17606, as amended by AB 2863)US-CASub-nationalUnited StatesCalifornia Business and Professions Code §§ 17600-17606Confidence: highCanada — provincial consumer protection acts and the federal Competition ActCANationalCanadaLoi sur la protection du consommateur, RLRQ c. P-40.1 (Quebec)Confidence: medium

Other rights in the same countries

Does this one reach your facts?

The engine runs every regime that could apply at once and reconciles them, rather than making you guess which page to read.

Not a law firm. Not legal advice. You send it yourself. This page describes a law; it is not advice about your situation and no outcome is promised.