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California Automatic Renewal Law (Bus. & Prof. Code §§ 17600-17606, as amended by AB 2863)

Sub-nationalUS-CARead off primary law

California

Rule id
subscription.us-ca-arl
Version
2.0.0
In force from
July 1, 2025
Last read against its sources
August 5, 2026
Countries bound
United States

In plain language

What this regime says.

California's Automatic Renewal Law, rewritten by AB 2863 with effect from 1 July 2025, requires separate affirmative consent to any auto-renewal, a retainable acknowledgment, reminder notices, consent to price rises, and cancellation that is at least as easy as sign-up and in the same medium. Break any of it and § 17603 deems what was sent an unconditional gift.

Who is covered

Consumers in California, whatever state or country the business trades from. AB 2863 applies to contracts entered into, amended or extended on or after 1 July 2025; earlier contracts remain subject to the previous version.

What you get

Restitution of the charges through the Unfair Competition Law, the goods themselves as an unconditional gift under § 17603, and — where the conduct was also deceptive — CLRA damages with a $1,000 statutory minimum plus attorney's fees.

Where claims go wrong

  • Returning the goods. § 17603 makes them yours.
  • Not serving the CLRA § 1782 notice, which must precede any damages claim by 30 days.
  • Assuming a pre-July-2025 sign-up is outside AB 2863. Any amendment or extension since then brings it in.
  • Accepting telephone-only cancellation for an online sign-up.
The official claim route

Authority

Every citation,
with its pinpoint.

A claim that cites “EU law” gets filed. A claim that cites Article 7(1)(c) gets answered. These are the exact coordinates this entry rests on.
  1. California Business and Professions Code §§ 17600-17606California Automatic Renewal Law§ 17602 — clear and conspicuous disclosure of the automatic renewal offer terms, affirmative consent to those terms, an acknowledgment capable of being retained, renewal reminders, and a cancellation method at least as easy as the method of consent
  2. California Business and Professions Code § 17603California Automatic Renewal Law§ 17603 — goods, wares, merchandise or products sent under an automatic renewal or continuous service arrangement in violation of the article are "for all purposes deemed an unconditional gift to the consumer"
  3. Assembly Bill 2863 (2024), Automatic renewal and continuous service offersCalifornia Assembly Bill 2863, chaptered 24 September 2024URL verified 2026-08-05Operative 1 July 2025 and applying to any contract entered into, amended or extended on or after that date. Adds express consent to the automatic renewal separate from other terms, annual reminder notices, consent to material price changes, and a cancellation mechanism in the same medium used to consent.
  4. California Business and Professions Code § 17200 (Unfair Competition Law)California Unfair Competition Law§ 17203 — restitution and injunctive relief; § 17208 — four-year limitation period
  5. California Civil Code § 1750 et seq. (Consumers Legal Remedies Act)Consumers Legal Remedies Act§ 1780(a) — actual damages with a statutory minimum of $1,000, restitution, punitive damages, injunctive relief and attorney's fees; § 1782 — 30 days' written notice before a damages claim

Sources

Where a figure is indexed, converted or published by a regulator rather than fixed in the instrument, the provenance is recorded separately. Anything marked as a modelled estimate is exactly that — a model, not a statutory number.

What it imposes

Clocks, defences and the ladder.

A rule module builds these while it evaluates, because a limitation period depends on which forum is open to you. What follows is the structure this regime produces — deliberately with no dates and no figures, because those belong to your facts rather than to the law.

The clocks it starts

  • Unfair Competition Law claim (4 years)Fatal if missedBusiness and Professions Code § 17208 gives four years from the accrual of the cause of action for a UCL claim, which is the vehicle for ARL restitution.California Business and Professions Code § 17200 (Unfair Competition Law) — § 17203 — restitution and injunctive relief; § 17208 — four-year limitation periodLimitation period
  • Consumers Legal Remedies Act claim (3 years)Civil Code § 1783 gives three years from the commission of the method, act or practice. The 30-day § 1782 notice must be sent before a damages claim, so allow for it.California Civil Code § 1750 et seq. (Consumers Legal Remedies Act) — § 1780(a) — actual damages with a statutory minimum of $1,000, restitution, punitive damages, injunctive relief and attorney's fees; § 1782 — 30 days' written notice before a damages claimLimitation period
  • CLRA pre-suit notice (30 days)Civil Code § 1782 requires 30 days' written notice by certified or registered mail, identifying the practice complained of and demanding correction, before a damages claim under the CLRA. A business that gives an appropriate correction within 30 days avoids damages — which is exactly the outcome you want.California Civil Code § 1750 et seq. (Consumers Legal Remedies Act) — § 1780(a) — actual damages with a statutory minimum of $1,000, restitution, punitive damages, injunctive relief and attorney's fees; § 1782 — 30 days' written notice before a damages claimNotice period

What it entitles you to, beyond money

  • Anything you were sent is yours to keep§ 17603 deems goods delivered under a non-compliant automatic renewal an unconditional gift. Do not return them, and do not let the business condition your refund on returning them.§ 17603 — goods, wares, merchandise or products sent under an automatic renewal or continuous service arrangement in violation of the article are "for all purposes deemed an unconditional gift to the consumer"
  • The Consumers Legal Remedies Act adds statutory damagesWhere the conduct also amounts to a deceptive practice under Civil Code § 1770, § 1780(a) allows actual damages with a statutory minimum of $1,000, restitution, punitive damages, injunctive relief and attorney's fees. § 1782 requires 30 days' written notice by certified mail before you may claim damages — send that notice early, because it costs nothing and it starts the clock.§ 1780(a) — actual damages with a statutory minimum of $1,000, restitution, punitive damages, injunctive relief and attorney's fees; § 1782 — 30 days' written notice before a damages claim
  • Cancel with the bank as well as the merchantRevoke the payment authority with your card issuer and ask for the merchant identifier to be blocked. A business that has already ignored one cancellation should not be trusted with the next billing cycle.

What the other side will say

Each of these is a refusal this regime lets a counterparty attempt, paired with the answer to it. Reading them before you write is worth more than any amount of polish on the letter itself.

"The renewal terms were in the terms of service you accepted"

high likelihood

The business points to its terms page or a checkbox covering the whole agreement.

What answers it

§ 17602 requires the automatic renewal offer terms to be presented in a clear and conspicuous manner in visual proximity to the request for consent, and AB 2863 requires consent to the automatic renewal separately from consent to other terms. A single checkbox covering the whole of the terms is not separate consent, and a link is not visual proximity.

Assembly Bill 2863 (2024), Automatic renewal and continuous service offers — Operative 1 July 2025 and applying to any contract entered into, amended or extended on or after that date. Adds express consent to the automatic renewal separate from other terms, annual reminder notices, consent to material price changes, and a cancellation mechanism in the same medium used to consent.

"You can cancel by calling us"

high likelihood

The business offers telephone cancellation and treats that as sufficient.

What answers it

Since AB 2863 the cancellation mechanism must be at least as easy as the mechanism used to consent and available in the same medium. If you signed up on a website, a telephone-only cancellation is a violation on its face. Before AB 2863, § 17602(c) already required exclusively online termination for consumers who accepted online.

Assembly Bill 2863 (2024), Automatic renewal and continuous service offers — Operative 1 July 2025 and applying to any contract entered into, amended or extended on or after that date. Adds express consent to the automatic renewal separate from other terms, annual reminder notices, consent to material price changes, and a cancellation mechanism in the same medium used to consent.

"We will refund you once you return the goods"

medium likelihood

The business conditions the refund on the return of what it sent.

What answers it

§ 17603 makes goods sent under a non-compliant automatic renewal an unconditional gift "without any obligation whatsoever on the consumer's part". You keep them. Quote the section.

California Business and Professions Code § 17603 — § 17603 — goods, wares, merchandise or products sent under an automatic renewal or continuous service arrangement in violation of the article are "for all purposes deemed an unconditional gift to the consumer"

"We are not a California business"

medium likelihood

An out-of-state or foreign seller says the ARL does not reach it.

What answers it

The statute regulates making an automatic renewal offer to a consumer in California, not the location of the seller. A business that sells to Californians is subject to it.

California Business and Professions Code §§ 17600-17606 — § 17602 — clear and conspicuous disclosure of the automatic renewal offer terms, affirmative consent to those terms, an acknowledgment capable of being retained, renewal reminders, and a cancellation method at least as easy as the method of consent

Where to take it next

  1. Written demand citing §§ 17602, 17603 and the CLRA noticeDemand immediate cancellation and refund of every charge under the non-compliant arrangement. Cite § 17603 for the unconditional-gift point and serve the Civil Code § 1782 notice by certified mail in the same letter — it costs a stamp and it converts the demand into one the business's legal team has to look at.Claim directtypically 30 days
  2. Card dispute for the post-cancellation chargesCharges taken after authority was withdrawn are unauthorised. Use 12 CFR § 1026.13 within 60 days of the statement on a credit card, or 12 CFR § 1005.11 on a debit card, and ask for the recurring authority to be cancelled.Claim directtypically 30 days
  3. California Attorney General and your district attorneyThe ARL is enforced by the Attorney General, district attorneys and city attorneys. California has an active record of ARL enforcement and complaints feed it. Filing is free and online.Regulatortypically 60 daysofficial page
  4. California small claims courtSmall claims handles up to $12,500 for an individual, with no lawyers, a filing fee under $100 and a hearing usually within a couple of months. An ARL claim with the § 17603 gift remedy and a CLRA statutory minimum is well suited to it.Small claimstypically 90 daysofficial page

Documents

What this regime can produce.

Every one of these is a document you send yourself, in your own name. Duesday never writes to anybody on your behalf and is never anyone’s agent.

The same claim type elsewhere

EU Consumer Rights Directive — withdrawal, order-button and inertia-selling rulesEUSupranational30 countriesDirective 2011/83/EU (Consumer Rights Directive)Confidence: highNorway — Angrerettloven right of withdrawalNONationalNorwayLov om opplysningsplikt og angrerett (angrerettloven), LOV-2014-06-20-27Confidence: highRussia — Consumer Rights Protection Law arts. 26.1 and 32RUNationalRussiaЗакон РФ от 07.02.1992 № 2300-1 «О защите прав потребителей», ст. 32Confidence: mediumSwitzerland — Code of Obligations right of revocation (and the online gap)CHNationalSwitzerlandSwiss Code of Obligations, arts. 40a–40fConfidence: mediumTürkiye — Law 6502 distance contracts and the Subscription Contracts RegulationTRNationalTürkiyeTüketicinin Korunması Hakkında Kanun No. 6502, arts. 48 and 52Confidence: mediumUK Consumer Contracts Regulations 2013 (and the not-yet-commenced DMCCA subscription regime)GBNationalUnited KingdomConsumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (SI 2013/3134)Confidence: highCanada — provincial consumer protection acts and the federal Competition ActCANationalCanadaLoi sur la protection du consommateur, RLRQ c. P-40.1 (Quebec)Confidence: mediumUnited States — state automatic-renewal statutes (excluding California)USSTATESSub-nationalUnited StatesState automatic-renewal statutes (multi-state)Confidence: medium

Other rights in the same countries

Does this one reach your facts?

The engine runs every regime that could apply at once and reconciles them, rather than making you guess which page to read.

Not a law firm. Not legal advice. You send it yourself. This page describes a law; it is not advice about your situation and no outcome is promised.