Each of these is a refusal this regime lets a counterparty attempt, paired with the answer to it. Reading them before you write is worth more than any amount of polish on the letter itself.
"You agreed to the terms at sign-up"
high likelihoodThe merchant points to a terms-of-service checkbox or a linked policy.
What answers it
§ 8403(1) requires the material terms of the negative-option feature to be disclosed clearly and conspicuously and before billing information is obtained, and § 8403(2) requires express informed consent to the charge. Terms buried behind a hyperlink, or presented after the card details are taken, satisfy neither. Ask the merchant to produce a screenshot of the flow as it appeared on your sign-up date.
Restore Online Shoppers' Confidence Act, 15 U.S.C. §§ 8401-8405 — § 8403 — no charge through a negative option feature in an internet transaction unless the seller clearly and conspicuously discloses all material terms before obtaining billing information, obtains express informed consent, and provides simple mechanisms to stop recurring charges
"You cancelled after the renewal date"
high likelihoodThe merchant says the renewal had already processed and refuses a refund.
What answers it
The question is whether the cancellation mechanism was simple, not whether you found your way through it in time. If cancellation required a phone call during business hours, or was hidden behind a retention flow, the renewal is a consequence of the § 8403(3) failure. State statutes are stronger still: several require a renewal reminder before the charge, and where one was not sent the charge is voidable.
Restore Online Shoppers' Confidence Act, 15 U.S.C. §§ 8401-8405 — § 8403 — no charge through a negative option feature in an internet transaction unless the seller clearly and conspicuously discloses all material terms before obtaining billing information, obtains express informed consent, and provides simple mechanisms to stop recurring charges
"The click-to-cancel rule was struck down, so we can make cancellation as hard as we like"
medium likelihoodThe merchant correctly notes that the FTC rule was vacated and treats that as removing the obligation.
What answers it
The vacatur removed the rule, not the statute. § 8403(3) has required simple mechanisms to stop recurring charges since 2010 and was untouched by Custom Communications, which turned on a missing regulatory analysis and never reached the merits. Beyond that, most state automatic-renewal statutes now impose their own cancellation requirements, and California's apply to any contract entered into, amended or extended on or after 1 July 2025.
Restore Online Shoppers' Confidence Act, 15 U.S.C. §§ 8401-8405 — § 8403 — no charge through a negative option feature in an internet transaction unless the seller clearly and conspicuously discloses all material terms before obtaining billing information, obtains express informed consent, and provides simple mechanisms to stop recurring charges
"ROSCA does not give you a right to sue"
medium likelihoodThe merchant, correctly, points out that § 8404 is enforced by the FTC and state AGs only.
What answers it
True and beside the point. The refund demand does not depend on ROSCA — it rests on the charges being unauthorised once authority was withdrawn, on your state automatic-renewal statute, and on your state consumer-protection act. ROSCA is what makes the FTC and state AG complaints bite, and merchants settle to avoid those.
15 U.S.C. § 8404 — § 8404(a) — a violation is treated as an unfair or deceptive act or practice under section 18(a)(1)(B) of the FTC Act; § 8404(d) — enforcement by State attorneys general