Each of these is a refusal this regime lets a counterparty attempt, paired with the answer to it. Reading them before you write is worth more than any amount of polish on the letter itself.
"It was not us, it was a lead generator"
high likelihoodWe did not place that call. It was made by an independent marketing partner and we are not responsible for their conduct.
What answers it
The TCPA reaches calls made "on behalf of" a seller, and the FCC has long held that a seller can be vicariously liable on ordinary federal agency principles — actual authority, apparent authority, or ratification. Ask, in writing, for the identity of the lead generator, the contract governing the campaign, and the record of the consent they say they obtained for your number. A seller that took the sale but disclaims the call has to explain how it accepted the benefit without ratifying the conduct.
"You gave consent on a website"
high likelihoodOur records show you consented to receive marketing calls when you filled in a form on [some website].
What answers it
Then ask for the record. Prior express written consent has to be a signed agreement, identifying the seller, disclosing that signing authorises automated or prerecorded marketing calls to a designated number, and disclosing that signing is not a condition of purchase. Demand the actual capture: the URL, the timestamp, the IP address, the exact disclosure text shown, and the number entered. Very often the record is a purchased lead with none of this, or a number that is not yours.
Facebook v. Duguid — "our platform is not an ATDS"
high likelihoodOur dialling platform does not use a random or sequential number generator, so under Facebook v. Duguid it is not an automatic telephone dialing system and § 227(b)(1)(A) does not apply.
What answers it
On the ATDS limb this is very often right, and it is why you should not build the claim there. Redirect: § 227(b)(1)(A)(iii) is violated by an artificial or prerecorded voice with no ATDS at all, and the § 227(c) do-not-call claim has no ATDS element either. Ask them to confirm in writing that no prerecorded or artificial voice was used on any of the listed calls — a denial they have to stand behind is worth having, and it is frequently false.
Facebook, Inc. v. Duguid, 141 S. Ct. 1163 (2021)
"You only got one call, so there is no do-not-call claim"
high likelihoodThe do-not-call provisions require more than one call in twelve months. You have alleged one.
What answers it
On the § 227(c) claim this is a correct reading of § 227(c)(5) and you should not fight it. But it is not a defence to § 227(b): a single prerecorded or artificial-voice marketing call, or a single autodialled call to a mobile without prior express written consent, violates § 227(b)(1)(A)(iii) on its own and carries the same USD 500. Plead the § 227(b) count and let them keep arguing about the other one.
47 U.S.C. § 227(c)(5) — do-not-call private right, requiring more than one call in any 12-month period by or on behalf of the same entity — § 227(c)(5)
"We were trying to reach someone else"
medium likelihoodThis number was previously held by our customer. We had consent; we simply did not know it had been reassigned.
What answers it
Good faith about a reassigned number is not a defence once you have told them. Every call after your first "stop" or "wrong number" is knowingly made to a non-consenting party, and is the strongest part of your claim. Record the date you first told them.
"We have an established business relationship with you"
medium likelihoodYou are an existing customer, so the do-not-call rules do not apply to us.
What answers it
The established-business-relationship exemption to the national registry is time-limited and defeasible: it runs 18 months from your last transaction, or three months from an inquiry, and it evaporates the moment you ask them to stop. It has never been a defence to the separate prohibition on prerecorded marketing calls without prior express written consent.
A defence built on the vacated one-to-one consent rule
medium likelihoodConsent obtained by our lead-generation partner complies with the FCC's one-to-one consent requirement / the FCC's one-to-one rule shows the standard we had to meet.
What answers it
Whoever raises this is out of date in either direction. The one-to-one consent rule was vacated by the Eleventh Circuit in Insurance Marketing Coalition Ltd. v. FCC on 24 January 2025 and the FCC removed the text from 47 C.F.R. § 64.1200 in August 2025. It is not the standard and never took effect. The operative test is the pre-2023 definition of prior express written consent in § 64.1200(f)(9): a signed agreement authorising THE SELLER, disclosing that automated or prerecorded marketing calls will be made to the designated number, and stating that signing is not a condition of purchase. Ask for the document.
Insurance Marketing Coalition Ltd. v. FCC, No. 24-10277 (11th Cir. 24 Jan. 2025)